Study highlights gender gaps in gaming preferences

June 7th, 2020, 11:08 Posted By: wraggster

As much as the industry likes to say everyone is a gamer, a recent survey by NP Strategy Group shows a relatively small portion who actually identify as such.
NP Strategy Group has released its State of Play report, based on a survey conducted late last year with 3,003 US respondents. Of those, a little less than 38% (1,147) reported playing video games for 30 minutes or more a week -- the group's threshold for classifying someone as a game player.
However, most of the people classified as game players said they wouldn't self-identify as a gamer, with only 42% agreeing to the label.
NP looked at those responses split by gender, and discovered that women were far less likely to embrace the term: only 25% of women who played at least 30 minutes a week considered themselves gamers, while 55% of men did. Respondents were also given the option of reporting their gender as non-binary, other, or "prefer to self-describe," but none chose those fields.
That wasn't the only striking gap in survey responses between men and women. Men made up 56% of the people NP classified as game players, and that grew to 60% when respondents who said they only played mobile games were removed. But among those exclusive mobile players, 71% were women.

https://www.gamesindustry.biz/articl...ng-preferences

There are 0 comments - Join In and Discuss Here